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The other day I received my first “new” email notification from the App Store Review team . . .


Yay!, Apple must be reviewing my app I thought. But then the email body contained the unfortunate “Your application review process will require additional time.” #fail.


I’m really not sure how these changed state emails are going to provide developers with any helpful information. Previously our app status would have shown In Review and we would have had to wait until it was either accepted or rejected. Now we can see if the our apps are waiting for review or actually are in review sure, but how does that help me? Knowing that my application state has changed isn’t a huge relief to me either. What knowledge have I gained? I still have to wait until it is either accepted or rejected and now I have an additional step to add to my anxiety.

As you can see from the these screen shots the Status History doesn’t provide much helpful information either. It would at least be interesting if we could see which App Reviewer was looking at our app. Instead it just says Apple. No kidding, really? Can you imagine seeing inspected by number 7.


I guess it’s a good sign that Apple is trying to provide more information to developers regarding their cryptic review process but we are far from a perfect system.

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5 Responses to AppStore Notifications Still Useless to Developers?

  1. Kieran says:

    I think the good thing about the new statuses is that once your app is ‘in review’ you are pretty much guaranteed it will be approved within 24hours. You could then start mailing out press releases or getting marketing materials ready. You will also be ready to change the release date (to appear on the recently released list in the store) more quickly.

  2. keyvisuals says:

    From my own experience with the new statuses, being “In Review” did not mean being approved in 24 hours. It was a number of days. Good points thought.

  3. Hello Keyvisuals… when you got that email about status change and additional time , how long it took to release ? Did they find some rpoblem in you app ? ?im asking, because we got exactly same number, so we are afraid that we will miss xmas season :(

    Thank you very much
    Marek R.

  4. keyvisuals says:

    @Mad Finger Games

    Not to scare you but It took another 10 days or so. The app got approved though ;-)

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