The other day I received my first “new” email notification from the App Store Review team . . .
Yay!, Apple must be reviewing my app I thought. But then the email body contained the unfortunate “Your application review process will require additional time.” #fail.
I’m really not sure how these changed state emails are going to provide developers with any helpful information. Previously our app status would have shown In Review and we would have had to wait until it was either accepted or rejected. Now we can see if the our apps are waiting for review or actually are in review sure, but how does that help me? Knowing that my application state has changed isn’t a huge relief to me either. What knowledge have I gained? I still have to wait until it is either accepted or rejected and now I have an additional step to add to my anxiety.
As you can see from the these screen shots the Status History doesn’t provide much helpful information either. It would at least be interesting if we could see which App Reviewer was looking at our app. Instead it just says Apple. No kidding, really? Can you imagine seeing inspected by number 7.
I guess it’s a good sign that Apple is trying to provide more information to developers regarding their cryptic review process but we are far from a perfect system.